If you have started the daunting task of shopping for loose diamonds online, you have probably discovered how difficult it is to figure out who has the best price for similar stones. Going from site to site, running individual searches on each one, then trying to compare results in several different browser windows - sound familiar? Sounds like a pain!
There are consolidated shopping search engines out there and you may have used those when looking for the best price on some other products, but those search engines have a major weakness when it comes to diamonds. Shopping for a diamond requires additional details that generic shopping search engines are not able to display. If you can’t at least see the cut, color and clarity of loose diamonds side by side, then the search results are useless. You can’t compare apples to oranges and expect to figure out which is the better deal.
There are consolidated shopping search engines out there and you may have used those when looking for the best price on some other products, but those search engines have a major weakness when it comes to diamonds. Shopping for a diamond requires additional details that generic shopping search engines are not able to display. If you can’t at least see the cut, color and clarity of loose diamonds side by side, then the search results are useless. You can’t compare apples to oranges and expect to figure out which is the better deal.