When you are shopping for a diamond ring one the most important things to consider is which type of cut you desire. The cut determines the dimensions, brilliance, and finish of jewelry. The most popular diamond cut the classic round cut or round brilliant cut. Pictured below, you can see this type of cut amplifies the brilliance and scintillation of the diamond. This can make it seem as though the ring sparkles and dances in the light. The round brilliant cut is coned shaped which helps the light reflect to the top of the diamond. This is how they achieve that amazing diamond sparkle!